Half of the profit from the Benalla Nude exhibition is expected to be invested in a trust fund for the art prize in the future.MONIQUE FREER July 10, 2014 3:15am
Benalla Rural City arts, communications and events manager Jilian Mulally presented a report to council at last Wednesday’s finance and operations committee meeting detailing the income and expenditure of the inaugural exhibition.
The Friends of the Benalla Art Gallery sponsored the exhibition with $50
A recommendation was carried unanimously by council to transfer 50 per cent of the total revenue received from the exhibition to a trust for any future Benalla Nude exhibitions.
Ms Mulally said a conservative estimate of this figure was $20
‘‘It has been a major event on the national arts calendar this year,’’ Ms Mulally said.
‘‘The activities through Benalla Art Gallery are a catalyst for economic activity and are a catalyst for tourism activity.’’
The figures as at May 31, 2014 indicated revenue of $37
The industry and consumer campaigns cost Benalla Rural City $52
The Benalla Nude financial position as at May 31 was a loss of $15
Juan Davila won the non-acquisitive art prize with his painting After Image, &, 2013. The people’s choice award will be announced on Friday.
The art prize will be reviewed after the exhibition closes on Sunday.
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