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Fresh logo revealed

Benalla Business Network has a bright new logo

May 6, 2013 12:00am

Benalla Business Network's new logo


The Benalla Business Network has unveiled its new logo after about three months of redesign work.

BBN revealed the logo, designed by Benalla graphic designer Kelly Bolte at its general meeting on April 16 and it was met with a positive reaction.

‘‘It was just really to get a fresh new look for the organisation,’’ BBN president Louise Armstrong said.

‘‘I like it, I think it’s very bright and fresh and I think it does indicate a little bit of a renewal for BBN going forward.’’

The logo features three circles built of coloured circles, and was designed to represent linking businesses together and looking into the future.

‘‘Each circle represents the members all connected together and it falls back into a tunnel effect, which is to represent the ongoing support of the network,’’ Kelly Bolte said.

‘‘The colours needed to be bold and bright to show the diversity of the multitude of members and their unique businesses, and their fresh ideas in this day and age.

‘‘I believe the new logo will attract new members to the network, both young and old, and show the community they are still alive and kicking — more so now than ever before.’’

Ms Armstrong said the community would be able to see the new logo for the first time on the fliers for the BBN Business Excellence Awards 2013, which are currently distributed across the town.

The general meeting was well attended by members of council, and all who attended also had the opportunity to view the new BBN website that is due to be launched soon.

‘‘We were delighted to have so many councillors present to hear how BBN intends to move forward over the coming months and we’re looking forward to working with them,’’ Ms Armstong said.

‘‘Those at the meeting had a sneak peek of the new website which will be launched in the next few weeks, which should be a much more functional — but a much more visually pleasing — place to seek information.

‘‘We’re looking forward to engaging with a lot more businesses from around the district that we want their feedback, and if they can get involved when they see things are happening, that would be great.’’

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