Benalla's cinema is seeking funding from local business to enable it to go digital.ANGELA TOWNSEND February 13, 2013 4:59am
Benalla Toyota's Travis Mullavey and Benalla Rural City's Jilian Mulally in the BPACC Cinema reel room.
Benalla’s performing arts centre needs a digital projector to enhance its cinema, according to Benalla Rural City arts, culture and events manager Jilian Mulally.
With the cinema struggling to attract the number of moviegoers it needs to break even — largely attributed to movies running up to 10 weeks after their release — Ms Mulally said a proposition by a local business owner could revitalise the cinema and stop it losing customers to other towns.
‘‘Soon we won’t be able to run reel-to-reel movies — they are phasing them out,’’ she said.
Ms Mulally said showing films with a digital projector would increase cinema sessions, patronage and kiosk turnover, although it could still be several weeks after their release before the latest movies were shown. This is primarily due to priority being given to larger cinemas.
‘‘I think it’s absolutely fantastic that we can have this partnership between council and local businesses.’’
Benalla and Mansfield Toyota will be the principal sponsor, with Travis Mullavey starting the fundraising with $5000.
With a digital projector expected to cost about $70
‘‘Council could then apply for a grant for the rest,’’ she said.
The Ensign will endeavour to confirm the higher costs involved with showing new-release movies in next week’s edition, as well as any savings from the costs of shipping the current heavy movie reels.
To read more see today's Benalla Ensign.
A man has been arrested after the alleged sexual assault of a girl in Seymour in May.
Paradise Queen owner Travis Smith is preparing to take on hundreds of runners at this year’s Yarrawonga Mulwala Multisport Festival to be held on October 18-19.
As part of its continuing international development, Bega Cheese Limited signed a supply and distribution agreement on Friday, September 19, with one of China’s leading retail groups, Chongqing General Trading Group, to supply them with Bega branded UHT milk produced in Australia for distribution in China.
Murray Goldfields District
Darren Pain from Sportspower is encouraging people to support small businesses on Saturday.
National Party ticket up for grabs
Rail line manager sends out warning after trespassers get too close to tracks to take photos.
Terry Hogan has stood down as Mayor of Jerilderie Shire due to an ongoing battle with cancer.
Heathcote cheerleader Taylah Kurrle is part of the Cheer Factor All Stars team for the Duel in the Desert championship in Palm Springs, California.
International cricket superstar Adam Gilchrist becomes number-one ticket holder and junior program ambassador for local club.
Deni Ute Muster thank myriad of volunteers.
The only consistent thing about frost damage in crops was its random nature, a cropping expert told his field day audience at Finley last Friday.
Tears flowed freely from players and supporters on Sunday when Benalla lost the Goulburn Valley Football League grand final by three points.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.