Benalla is more than car races and gliding and needs to do more to attract cyclists to the area.LIBBY PRICE July 4, 2014 4:00am
Benalla should be following the examples of Mansfield and Beechworth by welcoming cyclists to town to cash in on their largely unappreciated tourism dollars, a regional tourism agency says.
North East Tourism said despite the jokes about ‘mamils’ — middle-aged men in Lycra — the estimated value of cycle tourists was more than $26
That’s 9900 visitors spending an average of $250 with an overnight stay.
There are now nearly 400 ‘cycle friendly’ businesses around the north-east proudly bearing the sticker on the shop window which indicates the business does from as little as offering complimentary water to cyclists, to providing bike racks, basic repair kits and bike pumps, and even special cyclist packages.
The biggest attraction in the area is the Great Mountain Rail Trail from Mansfield to Tallarook, with 6500 riders taking the tough trip in December.
North East Tourism cycle development officer Stephen Plummer made a presentation to the Benalla Rural City Council last week, explaining the tourism value of several different types of cyclists.
‘‘The ‘soft cyclists’ should be the number one priority,’’ he said.
‘‘They’re family groups and good spenders and bring their own bikes. Benalla has everything they’re looking for with the lake ride, Winton Wetlands and for the ones that like dirty and dangerous, there’s Reef Hills.’’
The bike path from Benalla to the wetlands is under construction and due for completion in October.
‘‘While elite sport cyclists are not a priority, the ‘hard cyclist’ will come back again if they have a good experience,’’ Mr Plummer said.
‘‘They’ll spend up to $15
Then there are the non-cyclists who will give simple rides a go such as the Lake Benalla ride.
‘‘We need to offer them ‘Pedal 2 Produce’ packages including bike hire, lunches at a winery or cafe, and a bike map,’’ Mr Plummer said.
‘‘At Beechworth they even hire electric bikes for ‘soft cyclists’ who are a bit daunted by the hills; and in Bright they have a ‘bus-a-bike’ service if you don’t want to do the return journey.
‘‘We’re encouraging other towns like Benalla to offer a similar service. It’s not just about racing cars and gliders. It’s also about loving cyclists.’’
The plan was unanimously received by Benalla Rural City Council.
A pedestrian has been taken to Goulburn Valley Base Hospital this afternoon.
Mulwala’s own motor racing sensation Steve ‘Harro’ Harrison has won the 2014 Victorian Super Tin Tops Championship.
St Augustines College, Kyabram, has won the inaugural School’s Sustainability Cup for 2014, beating several Melbourne schools.
Shaun Atkins’ 32-point performance was quickly forgotten after the Echuca-Moama Pirates suffered their biggest loss on Saturday.
As expected the Rochester Community Recreation Grants Program launched last week has already ruffled feathers within the community.
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Winners of the ‘Deni: All lit up’ residential Christmas lights competition were announced yesterday.
Fodder depots have been set up in Euroa and Thoona for farmers hit by the recent fires.
The rail tracks are in such disrepear V/Line is having to close the buffet car between Euroa and Seymour due to health and safety concerns to hospitality staff.
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