Benalla is more than car races and gliding and needs to do more to attract cyclists to the area.LIBBY PRICE July 4, 2014 4:00am
Benalla should be following the examples of Mansfield and Beechworth by welcoming cyclists to town to cash in on their largely unappreciated tourism dollars, a regional tourism agency says.
North East Tourism said despite the jokes about ‘mamils’ — middle-aged men in Lycra — the estimated value of cycle tourists was more than $26
That’s 9900 visitors spending an average of $250 with an overnight stay.
There are now nearly 400 ‘cycle friendly’ businesses around the north-east proudly bearing the sticker on the shop window which indicates the business does from as little as offering complimentary water to cyclists, to providing bike racks, basic repair kits and bike pumps, and even special cyclist packages.
The biggest attraction in the area is the Great Mountain Rail Trail from Mansfield to Tallarook, with 6500 riders taking the tough trip in December.
North East Tourism cycle development officer Stephen Plummer made a presentation to the Benalla Rural City Council last week, explaining the tourism value of several different types of cyclists.
‘‘The ‘soft cyclists’ should be the number one priority,’’ he said.
‘‘They’re family groups and good spenders and bring their own bikes. Benalla has everything they’re looking for with the lake ride, Winton Wetlands and for the ones that like dirty and dangerous, there’s Reef Hills.’’
The bike path from Benalla to the wetlands is under construction and due for completion in October.
‘‘While elite sport cyclists are not a priority, the ‘hard cyclist’ will come back again if they have a good experience,’’ Mr Plummer said.
‘‘They’ll spend up to $15
Then there are the non-cyclists who will give simple rides a go such as the Lake Benalla ride.
‘‘We need to offer them ‘Pedal 2 Produce’ packages including bike hire, lunches at a winery or cafe, and a bike map,’’ Mr Plummer said.
‘‘At Beechworth they even hire electric bikes for ‘soft cyclists’ who are a bit daunted by the hills; and in Bright they have a ‘bus-a-bike’ service if you don’t want to do the return journey.
‘‘We’re encouraging other towns like Benalla to offer a similar service. It’s not just about racing cars and gliders. It’s also about loving cyclists.’’
The plan was unanimously received by Benalla Rural City Council.
Shepparton Christian College Year 9 student Aimee Stanyer had a personal motivation to start fundraising for Ronald McDonald House.
The under 16 Pigeons kick started the YFNC's finals campaign with a resounding victory over the Paul Spargo led Scots College in the Grand Final of the AWJFL Elwyn Langford Shield at the Albury Sports Ground on Sunday.
Greater Shepparton City Council was successful in securing the National Cutting Horse Association Victorian Futurity Cutting Horse Championships for 2014 and 2015, with this year’s event scheduled from September 10-14 at Tatura Park.
Level crossing upgrades to the Echuca-Bendigo line may be completed next month.
Julie Sands and Sheridan Clark have been kept busy, visiting Rochester recently yo dispense free coats to residents.
Book Week gets colourful turnout.
Deaprtment of Environment and Primary Industries unhappy about Mt Disappointment vandals.
Jerilderie Shire deputy mayor Ruth McRae handed the key over for the new Rural Fire Service station last Friday.
Farmers have a new weapon in the fight against mice.
Cobram supermarket seeks $10 million expansion, increasing by about a third into adjacent car park area.
Public interest to determine Deniliquin Town Hall refurbishment.
Milk co-operative, Murray Goulburn has posted a record financial result, recording an after tax profit of $29 million.
The Benalla Indian Myna Action Group will pay a $1 per bird bounty on live birds delivered to CAL farm. National Party MP Bill Sykes donated $100 to fund the bounty.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.