Covering the Goulburn and Murray valleys

Benalla cinema joins the digital age

The BPACC Cinema now has a digital projector so residents can enjoy up-to-date films.

March 13, 2014 9:10am

Upgrade: The BPACC Cinema now has a digital projector.

Movie-goers will now be able to watch films in digital and closer to the release date with the launch of a digital projector at Benalla Cinema on Friday.

This marks the beginning of a $316000 refurbishment of Benalla Performing Arts and Convention Centre, with support from the Victorian Government ($237000), Benalla Rural City Council ($40000), Friends of BPACC Inc, Benalla youth fundraising groups, and local businesses Ryan and McNulty Sawmillers, Smith Dosser and Rose City Mowers.

As well as the digital projector installation, the project will allow upgrades to the kiosk and back-of-house change rooms, electrics and lighting, recarpeting, painting, streetscape works, external lighting and landscaping.

Benalla Rural City Mayor Barbara Alexander said the new projector would make BPACC an even more attractive entertainment venue.

‘‘Currently patrons have to wait up to 10 weeks from a movie’s release date to see it, but now we’ll be able to show movies within two to three weeks of release, and we’ll be able to show a much wider range of movies too,’’ Cr Alexander said.

‘‘If people haven’t already experienced the cinema at BPACC, with its incredibly comfortable and roomy seating and spacious auditorium, I hope they will take this opportunity to come along.

‘‘The newer movie releases are another reason why you don’t have to leave Benalla to have a great time.’’

Cr Alexander said the support of local businesses had been instrumental in purchasing the digital projector.

‘‘They have partnered with council to improve our local facilities, understanding that such improvements have a beneficial flow-on effect to the whole local economy.’’

The cinema first opened at BPACC in June 2008 and seats 344 patrons.

BPACC is celebrating the launch of the digital projector on Friday with a screening of The Monuments Men and a special deal: $10 tickets with a free popcorn, plus a glass of champagne, wine, soft drink or water. On Saturday a family movie day will show the acclaimed family film Frozen, with children’s tickets costing $5 or $25 for a family of four, with one free popcorn per family.

For bookings and more information phone 57625515, or visit

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