mmg.com.au

A new campaign shows Victorians are sick of litter and are not afraid to dob in someone who drops their trash.

The A Cleaner Victoria Is In Your Hands anti-littering campaign and the Environment Protection Authority’s Report Litter iPhone app was launched in mid-January and more than 3500 Victorians have lodged a litter report since then. There has also been a 43 per cent increase in registered litter reporters and more than 1100 calls to the EPA.

Minister for Environment and Climate Change Ryan Smith said the results are a clear indication that people are sick of cleaning up after others.

"Every year, around 14,560 tonnes of litter is generated across the state, or almost three kilograms of litter for every Victorian. Last financial year alone, the EPA issued more than 14,500 litter fines," Mr Smith said.

"It is up to all of us to stop litter where it starts and a great way of doing this is via the Report Litter iPhone app, which allows people to quickly and easily report those who throw litter from a motor vehicle."

Mr Smith said littering costs the community around $78 million dollars a year to clean up. Litter and cigarette butts thrown from cars commonly end up in storm water drains and local waterways.

Fines for littering range from $282 to $563.

To report litter go to www.epa.vic.gov.au/reportlitter or phone 1300 372 842.